To keep pace with the demand of local and international business environment, to become globally competitive; and to adopt CHED Memorandum Order No. 39 Series of 2006 on Policies, Standard and Guidelines for Bachelor of Science in Business Administration.
The Pamantasan ng Lungsod ng Marikina SCHOOL OF BUSINESS ADMINISTRATION reclassified business administration program prepares the student of Pamantasan ng Lungsod ng Marikina to be responsive to the total environment by providing technical skills and competencies in each area of specialization. Theory is blended with practicum activities to give students a broad and enriched base of career in business and marketing.
The Marketing Management program prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of marketing. Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing.
The Financial Management program aims to prepare the students to possess a strong foundation on theory, principles and concepts, as well as analytical tools and perspectives that would provide a sound and competitive basis for financial decision making. The program requires high levels of dynamism and commitment from the students. The students will work in depth in each course through proper balancing of finance theory and research literature with the practical aspects of financial management. The program aims to produces graduates for careers in financial department of general businesses, investment banking firms, broker-dealer firms, management consulting firms, various departments of commercial banks and other financial institutions, central banks and international financial institutions.
The Human Resource Development Program aims to prepare the graduates for a career in the field of Human Resource Management in various corporations whether in the manufacturing, marketing and service sectors, or in the different types of industries such as pharmaceutical, semi-conductor, food and beverage, banking industries and other types of organizations.
Accredited student organization of School of Business Administration of PLMar for BSBA Major in Marketing
Affiliate of the Philippine Junior Marketing Association